360 campaign
LONDON UNDERGROUND
Northstar: The London Underground is only accessible to those with disabilities when others reach out with a helping hand.
Traditional
case study video
The London Underground is a difficult endeavor to many people. We are here to help them.
transit
We wanted our visuals and messages the take over the London Underground and be everywhere the eye may go. The bright colors and reoccurring visuals lead the travelers through the Underground, taking them on a tour of certain parts of the train and teaching them about people who may be in need of help.
radio
This radio ad will play through music apps like Spotify and Pandora while people are near and in the London Underground. So many people are plugged into their phones while traveling so we wanted to catch their attention and prompt them to look up and around at our visuals and even at others to see those in need of assistance.
nonTraditional
guerrilla
Not many people know just how challenging it can be to travel with disabilities. Maps are the most sought after visuals in the tube so we wanted to take them over with our message. These maps are designed to catch people off guard when they realize their stop is not there.
interactive
These pins will help those who need assistance feel more comfortable walking up and asking someone for help, which we know can be intimidating. Wearing the pin is a non-verbal sign that you are more than happy to give up your seat, quite down, make room for a wheelchair and point someone in the right direction.
art director
Toyota
We were asked to come up with a Toyota Crown ad-like activation for goal getters: men in their late 40s who are constantly striving to grow and hit that next milestone. Goal getters love giving advice, sharing news and being the go-to source of information. As such, they aim to be an influential thought leaders among their social circles. They seek out variety in daily life but still have routines they stick to. Wordle!
Copywriter: Tim Barraco
Art Director: Hope Knudson
Creative Director: Robyn Stern
ECD: Chris Pierantozzi
Executive Producer: Lucy Herzog
Agency: Saatchi & Saatchi