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360 campaign

LONDON UNDERGROUND

Northstar: The London Underground is only accessible to those with disabilities when others reach out with a helping hand.

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case study video

The London Underground is a difficult endeavor to many people. We are here to help them.

transit

We wanted our visuals and messages the take over the London Underground and be everywhere the eye may go. The bright colors and reoccurring visuals lead the travelers through the Underground, taking them on a tour of certain parts of the train and teaching them about people who may be in need of help.

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radio

This radio ad will play through music apps like Spotify and Pandora while people are near and in the London Underground. So many people are plugged into their phones while traveling so we wanted to catch their attention and prompt them to look up and around at our visuals and even at others to see those in need of assistance.

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nonTraditional

guerrilla

Not many people know just how challenging it can be to travel with disabilities. Maps are the most sought after visuals in the tube so we wanted to take them over with our message. These maps are designed to catch people off guard when they realize their stop is not there.

interactive

These pins will help those who need assistance feel more comfortable walking up and asking someone for help, which we know can be intimidating. Wearing the pin is a non-verbal sign that you are more than happy to give up your seat, quite down, make room for a wheelchair and point someone in the right direction.

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art director

Dallas Pets Alive

Every year, Saatchi & Saatchi does nonprofit work for Dallas Pets Alive, a no kill shelter thats goal is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals in North Texas. This campaign was in partnership with North Texas Giving Day.