360 campaign
LONDON UNDERGROUND
Northstar: The London Underground is only accessible to those with disabilities when others reach out with a helping hand.
Traditional
case study video
The London Underground is a difficult endeavor to many people. We are here to help them.
transit
We wanted our visuals and messages the take over the London Underground and be everywhere the eye may go. The bright colors and reoccurring visuals lead the travelers through the Underground, taking them on a tour of certain parts of the train and teaching them about people who may be in need of help.
radio
This radio ad will play through music apps like Spotify and Pandora while people are near and in the London Underground. So many people are plugged into their phones while traveling so we wanted to catch their attention and prompt them to look up and around at our visuals and even at others to see those in need of assistance.
nonTraditional
guerrilla
Not many people know just how challenging it can be to travel with disabilities. Maps are the most sought after visuals in the tube so we wanted to take them over with our message. These maps are designed to catch people off guard when they realize their stop is not there.
interactive
These pins will help those who need assistance feel more comfortable walking up and asking someone for help, which we know can be intimidating. Wearing the pin is a non-verbal sign that you are more than happy to give up your seat, quite down, make room for a wheelchair and point someone in the right direction.
art director
No one talks about the second half of growing up that women go through when they leave their teenage years. Our hips grow. Our breasts grow. Our stomachs grow. We become wider and softer. Something that helped me through this transition was a pair of thrifted shorts I got when I was 16. I finally fit into them as a 21 year old and it finally made me feel like I fit in me.
I grew up in a family of five sisters and have two younger ones. I decided to show my sisters that they are made to grow. I sewed adjustable waistbands into pants they found, but did not fit into yet. We decorated the pants into garments they would be excited to grow into. I stylized, shot and edited a photoshoot to capture the experience and create a lasting memory for them.
