360 campaign
LONDON UNDERGROUND
Northstar: The London Underground is only accessible to those with disabilities when others reach out with a helping hand.
Traditional
case study video
The London Underground is a difficult endeavor to many people. We are here to help them.
transit
We wanted our visuals and messages the take over the London Underground and be everywhere the eye may go. The bright colors and reoccurring visuals lead the travelers through the Underground, taking them on a tour of certain parts of the train and teaching them about people who may be in need of help.
radio
This radio ad will play through music apps like Spotify and Pandora while people are near and in the London Underground. So many people are plugged into their phones while traveling so we wanted to catch their attention and prompt them to look up and around at our visuals and even at others to see those in need of assistance.
nonTraditional
guerrilla
Not many people know just how challenging it can be to travel with disabilities. Maps are the most sought after visuals in the tube so we wanted to take them over with our message. These maps are designed to catch people off guard when they realize their stop is not there.
interactive
These pins will help those who need assistance feel more comfortable walking up and asking someone for help, which we know can be intimidating. Wearing the pin is a non-verbal sign that you are more than happy to give up your seat, quite down, make room for a wheelchair and point someone in the right direction.
art director
London Underground
London Underground
London Underground
London Underground
London Underground
Londoners with disabilities travel a third less on public transport than non-disabled citizens. We wanted to encourage others to reach out a helping hand.
Transit
Our visuals and messages would take over the London Underground and be everywhere the eye may go. The bright colors and reoccurring visuals lead the travelers through corridors, escalators, and carriage cars, educating them about the needs of all the ridership.
Guerrilla
Not many people know just how challenging it can be to travel with disabilities. These altered maps display the only stations equipped to accommodate people with certain disabilities. These maps are designed to catch people off guard when they realize their stop is not there.
Spotify Radio
Spotify will play this message while people are near and traveling in the London Underground. Because many people are plugged into their phones while traveling, we wanted to catch their attention and prompt them to look up and around at our visuals and at others to see those in need of assistance.
Interactive
These pins will help those who need assistance feel more comfortable walking up and asking someone for help. Wearing the pin is a non-verbal sign that you are more than happy to give up your seat, quiet down, make room for a wheelchair and point someone in the right direction.
Ambient
Mirrors are one of the best ways to get someone to look up. Our mirror display will prompt onlookers to do a self assessment of their own compassion and service. Our mirror will also generate sharable content through social media by capitalizing on the selfie.
Copywriter: Dillon Hansen
Art Director: Hope Knudson & Katie Jane Cummings
Strategist: Elena Deighton and Meg Elmer